Until you own it, no apology will be enough.”. This story has been shared 73,231 times. ", As a current DO student and future physician, the disrespect for female physicians and DOs exhibited in this ad (attached since it was removed from your website) is unforgivable. According to Mayo Clinic, DOs, which is an acronym for doctor of osteopathic medicine, are fully licensed physicians who have attended and graduated from a U.S. osteopathic medical school. Below is the comment section under their new ad on FB. My medical brothers and sister are still fighting, and at times losing their own lives, to a Pandemic that is not going away anytime soon. Sizing. I like benefit scrubs, but they get holes in them very quickly. The Cherokee feel like sandpaper pants compared to Figs. Your Ad Choices They may now reconsider being buddy-buddy with customers online. Additionally, your misogyny extends beyond that ad and into your general marketing and product development. Privacy Notice As a nurse I find their recent advertisement highly offensive. A medical apparel company, Figs, which makes stylish scrubs among other things, are in hot water after an advertisement that was placed on its website went viral for the wrong reasons. "A lot of you guys have pointed out an insensitive video we had on our site — we are incredibly sorry for any hurt this has caused you, especially our female DOs (who are amazing! “Physicians (both DO/MD alike) work TIRELESSLY for the health of their communities.”. The company finds the commercial to be silly in light of world events so it is donating 30,000 pairs of scrubs to help out. The video ad targeted female doctors — specifically in the osteopathic medicine field — and some who viewed the ad called the company out. Last Updated: 14th October, 2020 16:23 IST FIGS Scrubs Brand Faces Censure For 'insensitive' Marketing Ad Aimed At Female Physicians The well-known medical apparel company, FIGS is receiving severe backlash from female doctors and medical practitioners after … FIGS also operates the Threads for Threads program which donates sets of scrubs to countries with limited access to medical apparel and accessories. Marketing Controversy. However, she walked into the frame reading a book, upside down, titled, "Medical Terminology for Dummies." pic.twitter.com/LbL6ZQ7hl4, In addition to the attack on DOs, social media users pointed out the company's previous ads, specifically when it comes to women in the medical field, haven't been much better. If you're looking for cheap scrubs, Figs will not be your first pick. FIGS Women’s Scrubs Review. According to the 2019 Entrepreneur article, since its inception, the company has grown considerably. Your California Privacy Rights Sitemap Jenny Seyfried, a VP of marketing at Figs previously told The Post, “One of the amazing benefits of social media is that medical professionals can show their whole selves. ", The American Association of Colleges of Osteopathic Medicine also shared its reaction to the controversial ad on its Facebook page. They sell tailored scrubs with fabric that is wrinkle-resistant and antimicrobial. Figs says in its previous commercial it told the world about Figs Scrubs by showing a story of a nurse rushing to get her coffee like it was a total emergency. I am not sure if nurses, their main customer base, care. Figs Scrubs ad controversy. $56.00 $ 56. Figs Scrubs Discount Code & Coupon codes - Coupons Plus Deals. The company’s apology —  “A lot of you guys have pointed out an insensitive video we had on our site . Figs Scrubs 25% Off Coupon - All Special Coupons. Figs is again being taken to task for its marketing efforts, this time in court. With Figs scrubs, you’ll wear the same size scrubs in all of their styles. The company took to social media to address some private call outs they were receiving. FIGS sells scrubs and other medical apparel and accessories for medical professionals, including physician assistants, doctors, nurses and nurse practitioners. FatCamera/iStockBy MEREDITH DELISO, ABC News(NEW YORK) -- FIGS, a medical apparel company known for its fashionable scrubs, has come under fire … "At FIGS we like to say that the highest standards didn't exist, so we created them," Hasson and Spear say on the company's website. Figs Scrubs Offends Women & DOs, But Here’s A Deeper Truth October 14th, 2020 1.9k. In a statement they said, “We are outraged that in 2020, women physicians and doctors of osteopathic medicine are still attacked in thoughtless and ignorant marketing campaigns. According to NBC News, Figs was launched in 2013 in Los Angeles by Trina Spear and Heather Hasson. Recently, FIGS – a design-driven medical apparel company – published its latest video advertisement: a young woman in bubblegum pink scrubs struts into view, shaking her FIGS-clad hips for the camera while holding a Medical Terminology for Dummies textbook upside-down. . Tons of colors and fashionable styles. Arrives before Christmas. The company also issued an apology in the form of Tweets. We demand the respect we’ve earned AND a public apology.". Figs scrubs tops start at $38 and pants retail for $46 to $56. The Los Angeles-based brand, which also makes activewear and recently designed a sneaker with New Balance, bills itself as a “disruptor” in the medical apparel space and has grown fast since its founding in 2013. Arrives before Christmas. Scrub tops are priced between $38-$44 for women and priced at around $38 for men. ", "We dropped the ball and and [sic] we are so sorry," the statement continued. But medical professionals are lashing out at the company for their portrayal of women docs, specifically DOs, for being less educated or incompetent. Tons of colors and fashionable styles. FIGS Pisco Basic Scrub Pants for Men – Tailored Fit, Super Soft Stretch, Anti-Wrinkle Medical Scrub Pants. Condition is "Pre-owned", with no visible signs of wear. The camera then zooms down slightly and onto the waist of the woman wearing the pants to show her work identification card which reads, "DO.". And here's a compilation of clips from some of their other videos. Figs Scrubs Controversy, Explained — What Did Figs Scrubs Do? A close-up of the model’s drawstring scrubs features a mock-up hospital badge reading “DO,” short for “Doctor of Osteopathic Medicine,” a job which takes a more holistic approach to disease, as opposed to docs with MD degrees. Medicine physicians in a statement posted to its Twitter account to its Twitter account however, walked! 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