... your thing is designing products that users can’t tear themselves away from. Nir has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. Please disregard any reviews mentioning poor audio quality prior to December 2019. But: the content lends itself much more to a written format. By: By: The culture, the brand, the unspoken, returned before finishing first chapter. Selon une étude universitaire, les gens consultent leur téléphone 34 fois par jour. ... Hooked by Nir Eyal is one of the few great business books. Would you try another book from Nir Eyal and/or Nir Eyal? Our mission was to build a platform for placing advertising into the booming world of online social games. Jonah Berger. Unfortunately I cannot recommend this, I've never seen so many complaints about recording. This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. This audiobook introduces listeners to the "Hooked Model", a four-step process companies use to build customer habits. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Gabriel Weinberg, Use Data to Build a Better Startup Faster, By: Gabriel Weinberg, But it offers lessons regardless of where your heart lies as a designer or indeed entrepreneur. Through consecutive cycles through the hook, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. wtf....the narrator is the worst, like a robot. Melissa Perri, Narrated by: He is the founder of two start-ups, both of which have since been acquired, and he contributes regularly to magazines like Forbes, TechCrunch and Psychology Today. Would you recommend this book to a friend? Indeed, though in the beginning it looks as if every one of them offer vitamins there are already enough “addicted” individuals who need “social media sites website pain relievers” to air vent, to reaffirm their own well worth and more … Dan Bittner, How the Hidden Rules of Design Are Changing the Way We Live, Work, and Play, By: Awesome book, with real actionable and easily understandable concepts. First time visiting Audible? Would you be willing to try another book from Nir Eyal? Sean Ellis, What was one of the most memorable moments of Hooked? These mistakes have not been edited out of the audiobook. There are LOTS of books on this subject, and this one didn't seem to offer any new insights. It's hard to say if it's just a really bad reader or if it's just a scam and actually read by a computer voice. Nir Eyal, author of Hooked, gave this talk at the Lean Product & Lean UX Silicon Valley Meetup on July 21, 2015. Yes, I was put onto this book after hearing Nir give a lecture on this topic. The companies that Google Ventures invest in face big questions every day: Where's the most important place to focus your effort, and how do you start? What did you like best about Hooked: How to Build Habit-Forming Products? Amazon.com: Hooked by Nir Eyal. Josh Anon, Narrated by: He has taught courses on applied consumer psychology at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design … Brian Christian, Product School, This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. Don Norman. By: Five years after publishing Hooked, Eyal reveals distraction's Achilles' heel in his groundbreaking new book. Reviewed in the United States on April 2, 2017, Good Information - that's already available on the author's website, Reviewed in the United States on October 10, 2018. 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