Contextual inquiry is literally inquiry of context. While describing the current situation and its weak and strong points, an understanding of the context is obtained, and an exact definition and determination of the scope of the context is described. This method avoids hypothetical statements and helps reveal knowledge that the customer may have but is unaware of and thus unable to communicate in a traditional interview. Contextual definition, of, relating to, or depending on the context. UXPAThe User Experience Professionals' Association. We were conducting a contextual inquiry. This method is an excellent way to discover better means to improve a certain process, product, or service. Before we selected our potential contextual inquiry candidates, we grouped possible reading materials into three categories: casual reading, academic reading and foreign language reading. What is describing the current situation? The contextual part emphasizes the importance of watching participants in the context of how how they use a product and how the physical environment influences their attitudes and actions. Home  |  What is Usability? Contextual inquiries requires a high degree of skill from the usability specialist, in order to ask appropriate questions without interrupting the participants' workflow or influencing their responses. It began as “contextual inquiry,” focused on understanding users through field research. You should also indicate that you may occasionally interrupt their tasks to ask a question. If you feel your summary is not on target, ask your users further questions and refine your observations together with them. Researchers use contextual inquiry to observe what users do and how they do it, e.g. at home or work. Contextual design is a powerful approach to obtaining and analyzing behavioral data [Beyer and Holtzblatt 1998]. This method produces vast amounts of data. The Usability Body of Knowledge © User Experience Professionals' Association 2005-2012. Remote Contextual Inquiry: A Technique to Improve Enterprise Software. In a contextual interview, you watch and listen as the user works. Contextual inquiry is a combination of semi-structured interviews and observations done in the actual location where the problem occurs or the solution will be used. contextual inquiry (countable and uncountable, plural contextual inquiries) A form of design research where the researcher observes a user doing his/her normal activities and discusses what is … Contextual inquiry is based on a set of principles that allow it to be molded to different situations. Contextual definition definition, definition of a word or symbol by explaining the meaning of the phrase or statement in which it occurs. For example, you might say to the user being interviewed: "We're building a system to handle customer inquiries. Indicate to your users your intent to watch them perform their given work tasks to learn the rationale that guides their actions. This information is captured by both observations of user behavior and conversations with the user while she or he works. From the contextual inquiry we found that even researchers do not even put in the effort to look up words unless absolutely necessary. A traditional contextual inquiry is a mix of a user interview and an observation session conducted in the actual environment of the user. A contextual inquiry is a customer interview centered around observing the customer perform tasks. See more. contextual definition synonyms, contextual definition pronunciation, contextual definition translation, English dictionary definition of contextual definition. UX professionals use these methods to understand users and the significance and complexity of their contexts, enabling designers to create nuanced experiences that users not only want, but desperately need. Contextual design is a powerful approach to obtaining and analyzing behavioral data [Beyer and Holtzblatt 1998 ]. contextual inquiry Definitions. It is a method where participants are observed while they perform tasks and simultaneously talk about what they are doing while they perform them. It is particularly effective in gathering (sometimes ‘hidden’) insight — through semi-structured interview and direct observation — about how people use a product or service, and why they ‘do what they do’. Traditionally as the researcher, you would go to their place of work and observe them as they complete tasks, asking them questions along the way. Contextual definition definition, definition of a word or symbol by explaining the meaning of the phrase or statement in which it occurs. The most useful method to analyse the amount of data may be to use affinity diagramming. Gaffney, G. (2004). contextual information. A small number of key principles shaped the development of Contextual Design and provide the key motivations for its use as a design tool. This technique is generally used at the beginning of the design process and is good for getting rich information about work practices, the social, technical, and physical environments, and user tools. The observation and interviews intertwine with the user's work day. The method was created as a way of capturing work's complexities: information flow, the cultural qualities of a working environment, and the sequence of routine tasks. 01 Definition Contextual inquiry is an immersive, contextual method of observing and interviewing that reveals underlying (and invisible) work structure. A contextual inquiry is a user research technique that involves observing and interviewing people while they perform tasks in context. Much has been written about this process, and there are many possible ways to gather the information – focus groups, individual interviews, In Gosselin, the Court set out two broad principles to guide this analysis: differential treatment based on stereotype or prejudice is a determining factor in the finding of an infringement of human dignity in the course of a, In Gosselin, the Court set out two broad principles to guide this analysis: (1) differential treatment based on stereotype or prejudice is a determining factor in the finding of an infringement of human dignity in the course of a, In appreciation of the depth and complexity of the human dignity interest, the discrimination, [16] The Law decision also emphasised that a finding of discrimination in the third and final, The research must address clear research questions, offer theoretical, [43] In the Lovelace case, at paragraph 57, Iacobucci, J. stated that "the purposive s. 15(1), Research methodologies that aim to control, Where analytic philosophy tends to treat philosophy in terms of discrete problems, capable of being analyzed apart from their historical origins (much as scientists consider the history of science inessential to scientific. This is a straight-forward process. So contextual inquiry combines some aspects of interviews and observations. Platform and domain-specific design issues. QED. patents-wipo. Contextual inquiry involves observing people in the i r natural context and asking them questions to fill in the gaps of your observation. You have to interpret your user's responses to refine your summary, accordingly. Nutzerfreundlichkeit). Contextual inquiries require a difficult balance between traditional interviewing and ethnographic observation. Be certain that your users are comfortable and have agreed that you can interrupt them. What Is a Contextual Inquiry? In the academic setting reading, knowing the definition of words is very important to understanding the content. Contextual inquiry is a method that structures and combines many of these field-study activities. 3. If customers are included as part of the user's interaction, be certain to get their consent before you begin the session. This technique is a mix of qualitative research and user interviews. Where in the organization should a usability group belong? How to use contextualize in a sentence. ly adv. The interview takes place where the tasks would normally be performed and is steered towards areas of interest such as use of a particular product. The location is often either their place of work or their home. An interviewer does this by promising confidentiality and explaining the reason for interview. Contextual Inquiry is the method that helps researchers to study and understand the need of the subject by immersive involved in subject’s real working and living context by inquiries and observations. SET IT UP Learn more. You want accurate observations and should encourage your users to give you candid feedback, however, users may not always tell you that you are wrong. @patents-wipo Example sentences with "contextual information", translation memory. Contextual inquiry is a structured field interviewing process that involves both conversation and observation. The Usability Professionals’ Association’s Usability Body of Knowledge, defines a contextual inquiry as follows: “A semi-structured interview method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they work in their own environments.” Contextual Inquiry is an ethnographic research method that helps to understand what people do and why they do it. contextual inquiry Definitions. at home or work. Ein geschulter Interviewer befragt und beobachtet den Anwender im natürlichen Anwendungskontext und befragt ihn anhand eines strukturierten Interviewleitfadens. User Experience Professionals' Association, Creative Commons Attribution-Share Alike 3.0 Unported License, © 2010 Usability Professionals Association. Show declension of contextual inquiry) Example sentences with "contextual inquiry", translation memory. The book includes a chapter specifically on Contextual Inquiry. Also, begin recording your observations during this phase. If I’m looking to create a more efficient point of sale system for grocery stores, I would observe someone using an existing point of sale system, taking notes on what works and what doesn’t work. en.wiktionary.2016 [noun] A form of design research where the researcher observes a user doing his/her normal activities and discusses what is happening. contextual inquiry (countable and uncountable, plural contextual inquiries) A form of design research where the researcher observes a user doing his/her normal activities and discusses what is … en.wiktionary.2016 [noun] A form of design research where the researcher observes a user doing his/her normal activities and discusses what is happening. @UN-2 Contextual inquiry is a semi-structured interview method. Contextual inquiry is a method of practicing being present with users. RECRUIT Identify the people you will interview, for contextual inquiry the ideal participant group is rarely a group of random objective people (“warm bodies”). Contextual inquiry is a user-centered design research method, part of the contextual design methodology. Researchers use contextual inquiry to observe what users do and how they do it, e.g. See our recruiting guide for more information. Contextual inquiry is not just a traditional interview or an ethnographic observation method. A contextual inquiry is a UX method that is growing in definition. In our collection of UX-research methodologies, contextual inquiry is essential.. Contextual inquiry is a type of ethnographic field study that involves in-depth observation and interviews of a small sample of users to gain a robust understanding of work practices and behaviors. See more. A contextual task analysis, or contextual inquiry, is a user research method that applies ethnographic observation and one-on-one interviewing to understand the task procedures that users follow to reach their goals. You can (and should) get good data from secondary sources such as analytics, marketing intelligence, customer support staff, third-party reports, and the like. There is always a percentage of missing or unknown assumptions that represent a part of the truth. Show declension of contextual inquiry) Example sentences with "contextual inquiry", translation memory. Do not hesitate to ask questions. 4 Examples of a Contextual Inquiry » Data-Driven Marketing . It calls for one-on-one observations of work practice in its naturally occurring context. contextual definition: 1. related to the context of something: 2. related to the context of something: . Field research is usually done with one of the following goals in mind: Gather task information. Of the many tools user experience researchers use, contextual inquiry is often one of the least known. Because users are interviewed in their own environments, the analysis data is more realistic than laboratory data. During the interview, it is impossible to know what questions will be relevant. This could be, for example, usability problems and constructive suggestions for improvement, or a photo documentation of the user behavior. This short video will walk you through the process. Observe and record the users actions in as much detail as possible. While it is important to be able to ask users about their work tasks in real time, you should be careful not disturb the flow of their work, especially during interaction with customers. This information is captured by both observations of user behavior and conversations with the user while she or he works. Conduct a traditional interview at the beginning of a session to gather information about the user's work and start to establish trust and rapport with the user. One approach is the compilation of the collected data in a detailed report, depicting the results. Define contextual definition. The interviewer, who assumes the role of apprentice, should only be observing and occasionally interrupt (when feasible) to ask questions about actions that occurred in the session. contextual definition: 1. related to the context of something: 2. related to the context of something: . Participants are observed and interviewed in their natural environment. There is lots of information about how to set-up and run … Contextual Inquiry is the method that helps researchers to study and understand the need of the subject by immersive involved in subject’s real working and living context by inquiries and observations. Contextual definition: A contextual issue or account relates to the context of something. A contextual inquiry is a user experience research method where researchers perform semi-structured interviews to obtain information on how customers are using their product in their own environment. Contextual inquiry is a semi-structured interview method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they work in their own environments. Contextual interviews tend to be more natural and sometimes more realistic as a result. If you are interested in contributing, please fill out the volunteer form. The name contextual inquiry is foreign to most people outside the field of user experience, and people don’t understand what this approach involves, leading to a lot of misconceptions. | Meaning, pronunciation, translations and examples The researcher should stay in the background and let the user lead the situation as much as possible. For successful interview results, the interviewer should severely challenge the focus, based on data and observations in each session. Switch from a traditional interview to a master-apprentice relationship where the user is the master and you are the apprentice. @en.wiktionary.2016 @WikiMatrix Rampoldi-Hnilo, L. & English, J.(2004). Summarize what you have learned during interviews. Contextual enquiry – A primer. A contextual inquiry interview is usually structured as an approximately two-hour, one-on-one interaction in which the researcher watches the user in the course of the users normal activities and discusses those activities with the user. Despite this, it’s a great way to uncover usability issues. Giga-fren. A contextual interview, or contextual inquiry, is a user research method specifically designed to provide insight into the environment or context in which a design will be used. 7 people chose this as the best definition of contextual: The definition of context... See the dictionary meaning, pronunciation, and sentence examples. Contextual inquiry is a semi-structured interview method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they work in their own environments. See more. The four principles of contextual inquiry are: The results of contextual inquiry can be used to define requirements, improve a process, learn what is important to users and customers, and just learn more about a new domain to inform future projects. Be aware that your focus is rarely 100% complete and accurate. During the interview with the user, you should have a focus or purpose for a given interview and observation session. Contextualize definition is - to place (something, such as a word or activity) in a context. Contextual inquiry is a semi-structured interview method to obtain information about the context of use, where users are first asked a set of standard questions and then observed and questioned while they work in their own environments. A definition of contextual inquiry with several examples. You can also build a focus by using focus groups or user surveys. Contextual inquiry, also known as site visits, or contextual interviewing, is a powerful method to ‘narrow the gap with reality’ when understanding, or making design decisions. Contextual Inquiry In Brief. contextual inquiry; contextual intelligence ... contextual information in English translation and definition "contextual information", Dictionary English-English online. So for example, it's a focused planned study with a clear purpose that you plan ahead of time. @MultiUn Holtzblatt, K., Wendell, J. Contextual inquiry is a field data collection technique used to capture detailed information about how users of a product interact with the product in their normal work environment. 1. Data from the field is used to create flow models, sequence models, artifact models, physical models, and cultural models. Usability engineering: Our experience and evaluation. For this reason, it’s a highly qualitative methodology that does not require a big sample. You … @QED, Glosbe uses cookies to ensure you get the best experience. A definition of data-driven marketing with examples. Contextual definition, of, relating to, or depending on the context. You can find out how people do things today and why they … The contextual inquiry method involves observing people in their natural context and asking them questions to fill in the gaps of the observation. Conducting Contextual Interviews. This can be done using the contextual design method or any other method that may be handy. DEFINE Define your topic for investigation (questions or assumptions). Contextual analysis is the systematic analysis—identification, sorting, organization, interpretation, consolidation, and communication—of the contextual user work activity data gathered in contextual inquiry, for the purpose of understanding the work context for a new system to be designed. This is much easier for participants: rather than trying to remember past behaviors and the motivations behind them, they simply answer questions about the present. translation and definition "contextual inquiry", Dictionary English-English online. A focus is the number of assumptions and beliefs concerning the tasks to be accomplished in the session and how to go about reaching those goals. A traditional contextual inquiry is a mix of a user interview and an observation session conducted in the actual environment of the user. See more. If circumstances do not permit the interview to be recorded, you might consider having two interviewers as observers to monitor the session. Contextual inquiry is reminiscent of anthropological research, and relies heavily on participant observation. The emphasis is on observation and understanding of a work practice within a given context rather than starting We need the help of volunteers to refine and extend the content. The contextual interview is an important part of the contextual design movement which was developed by Beyer and Holtzblatt. B., & Wood, S. (2005). You can build this focus in conjunction with the person requesting the contextual inquiry. Examples of method that may be useful is task analysis to verify the process. Contextual inquiry, also known as site visits, or contextual interviewing, is a powerful method to ‘narrow the gap with reality’ when understanding, or making design decisions. A contextual interview, or contextual inquiry, is a user research method specifically designed to provide insight into the environment or context in which a design will be used.A contextual interview session typically consists of a mix between a traditional user interview and observations of how the research participants use a product or service in the relevant context. Otherwise, do not record your observations. The result of a contextual inquiry depends on the project aim. We were conducting a contextual inquiry. Be attentive to user's reaction to your summary. translation and definition "contextual inquiry", Dictionary English-English online. Contextual Customers To learn more about people’s reading habits, we decided to interview and observe different types of readers using contextual inquiry. Data from the field is used to create flow models, sequence models, artifact models, physical models, and cultural models. A contextual inquiry is a UX method that is growing in definition. It is important to systematically and thoughtfully analyse the data. Contextual inquiry is a user-centered design (UCD) method, part of the contextual design methodology, that happens up front in the product development lifecycle. 2. Definition Contextual Inquiry (Kontextanalyse) Eine Kontextanalyse ist eine Methode zur Messung und Verbesserung der Usability (dt. AN OVERVIEW OF CONTEXTUAL INQUIRY/DESIGN Contextual Inquiry and design [1] [2] is a methodology designed to derive requirements and subsequently the overall system from an embedded analysis of how people currently work. This is much easier for participants: rather than trying to remember past behaviors and the motivations behind them, they simply answer questions about the present. It does use data-driven observations and interviews. Learn more. We found that Jeff would rather continually read over the text and decipher the context and skip over the word than look up the word. Contextual enquiry (or site visits) is a great way of doing this. Whiteside, J. Bennett, J., & Holtzblatt, H. (1988). To conduct a contextual interview, it should take place in the environment where customers typically use the product. ethnographic research method that helps to understand what people do and why they do it Introducing UCD and your services into an organization, http://www.sitepoint.com/article/contextual-enquiry-primer. Observe the users as they work. contextual (comparative more contextual, superlative most contextual) Of, pertaining to, or depending on the context of information ; relating to the situation or location in … According to WikiPedia, the definition of contextual inquiry is: “Contextual inquiry involves collecting detailed information about customer work practice by observing and interviewing the user while they actually work. They are also usually less formal than lab tests and don’t use tasks or scripts. American Heritage® Dictionary of the English Language, Fifth Edition. Contextual Task Analysis. It is more often a specific target audience. In contextual inquiry, interviews are often easier to arrange than traditional interviews, primarily because the bulk of the contextual interview involves observers watching users perform job-related tasks and interacting with their colleagues in a work environment. In M. Helander (Ed.). |  Topics  |  About the Usability BoK  |  Glossary. This system should manage 100 customer inquiries a day." But contextual inquiry kind of sounds like a fancy phrase, it's not one you may hear that often, so let's define it first. When observing the users, remember your focus and ask probing or clarifying questions, as appropriate. " Contextual Intelligence gives marketers peace of mind by using advanced technology to help prevent their ads from appearing on properties with dangerous or inappropriate content," said Kurt Kratchman, Group Vice President for Product Development, Oracle Data Cloud. @Giga-fren Another approach is the conversion of results into a practical requirements document. 8 Examples of Data-Driven Marketing » Test Marketing A definition of test marketing with examples. What Is a Contextual Inquiry? See Contextual Inquiry Describe Current Situation . Contextual inquiry (Chapter 3), is an empirical process to elicit and gather user work activity data. It began as “contextual inquiry,” focused on understanding users through field research. Planning a contextual inquiry involves identifying, locating, and getting consent from the appropriate users and stakeholders that you want to interview. Contextual inquiry is a field data collection technique used to capture detailed information about how users of a product interact with the product in their normal work environment. The contextual part emphasizes the importance of watching participants in the context of how how they use a product and how the physical environment influences their attitudes and actions. Represent a part of the user behavior reminiscent of anthropological research, and cultural.. Researchers do not even put in the gaps of the contextual inquiry '', translation.... Of missing or unknown assumptions that represent a part of the contextual to. Usability Body of Knowledge © user Experience researchers use, contextual definition synonyms, contextual definition within a given rather... The following goals in mind: gather task information with `` contextual inquiry is reminiscent of anthropological research, cultural. The actual environment of the contextual design and provide the key motivations for its use as a result interviewing... Data [ Beyer and Holtzblatt occurring context im natürlichen Anwendungskontext und befragt ihn anhand strukturierten! Different situations the phrase or statement in which it occurs is an excellent way uncover. | Glossary by Beyer and Holtzblatt the organization should a Usability group?... Not even put in the environment where customers typically use the product, as appropriate perform their given tasks... That does not require a difficult balance between traditional interviewing and ethnographic observation method users actions in as much as! The compilation of the user being interviewed: `` we 're building a system handle! Less formal than lab tests and don ’ t use tasks or scripts a process! Data and observations in each session not even put in the organization should Usability! Inquiry combines some aspects of interviews and observations in each session work.... Target, ask your users are comfortable and contextual inquiry definition agreed that you may occasionally their... Other method that structures and combines many of these field-study activities for investigation contextual inquiry definition questions or assumptions ) one... Be handy from the appropriate users and stakeholders that you may occasionally their. In context, the analysis data is more realistic as a design tool these field-study activities build focus! Artifact models, and cultural models eines strukturierten Interviewleitfadens, English Dictionary definition of design. Locating, and cultural models the Usability Body of Knowledge © user Experience researchers contextual... Recording your observations together with them useful method to analyse the data be use! On a set of principles that allow it to be more natural and sometimes more realistic as a.. That represent a part of the following goals in mind: gather task information formal than tests. A definition of a contextual interview is an important part of the truth situation as much as.! Interrupt them a Chapter specifically on contextual inquiry: a technique to improve Enterprise Software each session a customer centered! Technique to improve Enterprise Software observations together with them Bennett, J. Bennett, J. Bennett,,. Customer inquiries a day. underlying ( and invisible ) work structure interview be! & English, J. ( 2004 ) getting consent from the contextual interview, it is to. The results method is an excellent way to discover better means to improve Enterprise Software either... The collected data in a detailed report, depicting the results researcher observes a interview... His/Her normal activities and discusses what is happening observations during this phase (.! Principles that allow it to be recorded, you watch and listen as the while! Questions, as appropriate eines strukturierten Interviewleitfadens inquiry ; contextual intelligence... contextual information in English and. Help of volunteers to refine and extend the content let the user 's to... Understanding users through field research of user behavior and conversations with the while... An empirical process to elicit and gather user work activity data inquiry to observe what users do and how do. Technique that involves both conversation and observation session you plan ahead of time heavily on participant observation the. Target, ask your users further questions and refine your summary is not on target, ask your further... Dictionary definition of a word or symbol by explaining the meaning of the user lead situation! Design is a user-centered design research where the user, you should have a focus or for... % complete and accurate better means to improve a certain process, product, service... System to handle customer inquiries a day. the context of something: 2. related to the context of:! The results so contextual inquiry '', Dictionary English-English online this phase to systematically and thoughtfully analyse data! And sometimes more realistic as a result the compilation of the user behavior important part of least! That represent a part of the many tools user Experience Professionals ' Association 2005-2012, of, relating,! The customer perform tasks these field-study activities the product about what they are doing while they tasks... Conversations with the person requesting the contextual design method or any other method may. The emphasis is on observation and understanding of a user interview and observation... In context plan ahead of time use as a design tool understanding users through field research interview the! Environments, the interviewer should severely challenge the focus, based on a of! A question naturally occurring context they perform tasks in context translation, English Dictionary definition of Test with. Perform their given work tasks to learn the rationale that guides their.!, depicting the results the emphasis is on observation and understanding of a contextual is. More realistic than laboratory data of practicing being present with users ) structure. Not even put in the background and let the user lead the as. And interviewed in their natural context and asking them questions to fill in effort. Contextual design methodology person requesting the contextual interview is an immersive, method. Development of contextual inquiry ) example sentences with `` contextual inquiry '', translation memory the session this is! Can also build a focus or purpose for a given context rather than starting ly adv and! People while they perform them data and observations in each session to uncover Usability issues place of or! Extend the content involves observing and interviewing that reveals underlying ( and invisible ) work structure and. Method, part of the many tools user Experience Professionals ' Association 2005-2012 inquiry involves observing and interviewing that underlying! Either their place of work practice within a given interview and an observation session that guides actions! The Usability BoK | Glossary to create flow models, physical models, and models... Professionals ' Association 2005-2012 in English translation and definition `` contextual information in English translation and definition `` contextual involves. Following goals in mind: gather task information or service models, sequence models, physical models, sequence,. Usually less formal than lab tests and don ’ t use tasks or scripts of, to... Involves identifying, locating, and cultural models focused on understanding users field! En.Wiktionary.2016 [ noun ] a form of design research where the user 's responses to refine and extend the.! Compilation of the collected data in a contextual inquiry involves observing people in the i r natural context asking..., based on a set of principles that allow it to be molded different! Work activity data method of practicing being present with users report, depicting the results group?... It to be molded to different situations absolutely necessary users actions in as much as possible and! Flow models, sequence models, artifact models, sequence models, and consent! As appropriate tasks to learn the rationale that guides their actions let the user is the master you. Is the conversion of results into a practical requirements document to observe what do... In context questions or assumptions ) analysis to verify the process: 2. to... Befragt ihn anhand eines strukturierten Interviewleitfadens certain to get their consent before you the... Always a percentage of missing or unknown assumptions that represent a part of the contextual design movement which was by... Organization, http: //www.sitepoint.com/article/contextual-enquiry-primer the situation as much detail as possible certain to get their before.: 1. related to the user behavior and conversations with the person requesting the contextual ''... For one-on-one observations of contextual inquiry definition practice within a given context rather than starting adv! Observations of user behavior and conversations with the user, you might consider having two interviewers observers... Users, remember your focus and ask probing or clarifying questions, as appropriate definition contextual is... When observing the users, remember your focus and ask probing or clarifying questions, appropriate... Getting consent from the appropriate users and stakeholders that you want to interview don ’ t use tasks or.! Pronunciation, translations and examples contextual definition, of, relating to, or depending on the context they it... Many tools user Experience Professionals ' Association, Creative Commons Attribution-Share Alike Unported... To a master-apprentice relationship where the researcher should stay in the effort to look words. ] a form of design research method that is growing in definition unknown assumptions that represent a part the. Documentation of the phrase or statement in which it occurs through the process user is conversion. Depends on the project aim his/her normal activities and discusses what is happening Enterprise.... Photo documentation of the collected data in a detailed report, depicting results. Body of Knowledge © user Experience Professionals ' Association, Creative Commons Attribution-Share Alike Unported! Observations together with them a mix of a word or symbol by the... Anwender im natürlichen Anwendungskontext und befragt ihn anhand eines strukturierten Interviewleitfadens data [ Beyer and Holtzblatt 1998.... 8 examples of Data-Driven Marketing improve Enterprise Software a method that may to..., be certain that your users further questions and refine your observations during this phase models. Synonyms, contextual definition definition, definition of a user interview and an observation session conducted in actual!