( I never tried original one ). “Kit Kat” in Japanese is “Kitto Katsu” which translates to “You will surely win”. They became a popular treat to give out to encourage people, since the name sounds close to Kitto Kattsu (きっと勝つ- you will surely win). They are must-try!! No doubt Kitto katto sounds more fun than just plain ol' Kit Kat, but to people in Japan it sounds like the Japanese phrase kitto katsu, which means “You surely will win… The story begins, it seems, with a stroke of luck that is the stuff of marketing dreams: KitKat sounds similar to the Japanese phrase kitto katsu: ‘you will surely win’. He sprinkles deep-pink raspberry powder into a bowl containing melted white chocolate, before dipping bite-size wafers into the mix and ceremoniously placing them inside a small mould. Literally meaning “tasty bar”, Umai-bo has been a popular and standard … The merchant had storerooms full of rice, “Tinned fish-heads” is how Caroline Goldfarb — TV writer, podcast host, and the woman behind the wildly popular @officialseanpenn Instagram a, Shop Your Next Bottle From These Black-Owned Wine Companies, Found: The Sweetest Online Shops For Ordering Holiday Treats, 14 Tasty Vegan Cookbooks That Are Anything But Strictly Salad, The Most Gift-Worthy Wine Baskets, Boxes, & Buckets. You can buy them only in Japan and none of them betrays you with the unique but good taste!! Most of these flavors are unavailable outside Japan, but … ‘Queues can last 30 minutes at the weekend.’. And, Once upon a time, my mother told me when I was a child, a spoiled merchant lived at the bottom of a tall mountain. It has sold out daily since then according to Pronto, which has 300 cafes across Japan. A steady stream of people pause in front of the Kitkat Chocolatory concession, which is hard to miss with its red wall of KitKat motifs and sparkling red chandelier fashioned from KitKat moulds. Well, there is this … 71. A Kit-Kat chandelier ... brand from the start when we realised that the global slogan, “Have a break, have a KitKat”, does not have the same meaning to the Japanese… And chestnuts, sweet potatoes and pumpkins are very difficult as their taste is too soft to mix with chocolate.’ His face brightening, he adds, ‘I’d like to do Kyoto pickles next.’. How has a nation more famed for its appetite for sushi than sweet treats, not to mention its perfectionism in terms of quality and presentation, become one of the protagonists of the KitKat world? Since the launch of the first of these branded boutiques in Tokyo in January last year, a further seven have opened across the country, attracting nearly one million customers, who have spent close to Y2 billion (£10.9 million-according to current exchange rate) on luxury KitKat confectionery masterminded by Chef Takagi. This comes from the Japanese pronunciation of the snack, "Kitto Katto". Japan is an unusually competitive candy market where companies commonly produce novelty flavors that are available for a limited time. But there is one country in particular, 6,000 miles from its English origins, that stands out in its reverence for KitKat – namely Japan. 75. Students in Japan have reportedly caused sales of Kit Kat bars to soar, by adopting them as lucky charms. Information and translations of Kitkat in the most comprehensive dictionary definitions … ‘Watermelon is too light. Hidden among the heaving shelves of the Shinjuku, Tokyo, outlet of Don Quijote, a 24-hour bargain- store chain, a basement corner appears to have been transformed into a KitKat shrine – with rows of special-offer treats, from rum and raisin flavour to sweet potato. Kit-cat definition, any of a series of half-length portraits of members of the Kit-Cat Club that were painted by Sir Godfrey Kneller between 1702 and 1717, measuring almost uniformly 28 × 36 inches (71 × 91 centimeters), characteristically portray the head, upper torso, and hands, and are now in the National Gallery, London. Cherry Blossom. We rely on advertising to help fund our award-winning journalism. Sushi, Hamburger, Cake, Taiyaki, Bento, etc…. In Japan, Kit Kats are also available in jars that are dispensed from vending machines. Meaning of Kitkat. Definition of Kitkat in the Definitions.net dictionary. Tapping into this trend, Nestlé collaborated with Japan Post to launch the postable KitKat in 2009 – resulting in about half of the nation’s 600,000 annual exam-sitting students now receiving the chocolate for good luck every year. A KitKat that doubles as  a train ticket was launched last year with Sanriku Railway in northeastern Tohoku to support regional recovery following the 2011 tsunami, earthquake and nuclear disaster. Meaning of Maji (マジ) in Japanese; Meaning of Kanashii (悲しい) in Japanese; Meaning of Uchi (家/内/ウチ) in Japanese; Numbers in Japanese; Home / Food / 204 Kit Kat Flavors from Japan. Such success is clearly tied to the country’s penchant for weird and wonderful flavours – 300-plus exotic varities have been created, from wasabi to melon. They were so popular they sold out within a month. However, Kit Kats in Japan are on a superior level than the rest of the world. Available in chocolate, sweet potato and green-tea varieties, the Y180 (£1) pastry, which contains a two-finger KitKat, was introduced in September. He says Japan's gift-giving tradition and particular culinary habits -- prizing seasonal and regional products -- were tapped into. The origin of Kit Kat was Rowntree Mackintosh of London company. As a result, they're considered good luck to Japanese high school students. To be honest, I thought Kit Kat is a snack made by Japan. Tired and bored of the same chocolate you are eating? The new flavours are available in regular sized bars or miniature bars. ‘Kitto Katsuto’ is a phrase in Kyushu dialect meaning “I am sure you will win [pass]”. in a Pronto coffee shop, At Le Patissier Takagi But it wasn't until the early 2000s that KitKat in Japan … There are many kinds of original-flavor Kit Kat in Japan! 74. The customer-led initiative is one of a string of innovations that have meant the Japanese KitKat bears little resemblance to its UK counterpart, according to Ryoji Maki, marketing manager for confectionery at Nestlé Japan. Here, as well-heeled locals tuck into aromatic teas and carefully crafted cakes in the cafe, Takagi explains his unlikely union with Nestlé. Hi! What does Kitkat mean? The recognisable red wrapper has also improved its … And in 2015 500 single-finger bars were created, each covered in … A short distance away in the calmer confines of Pronto coffee shop near Shibuya station, customers are enjoying KitKat croissants. concession in Daimaru Tokyo department store, A display of cheaper merchandise in a Tokyo branch Despite KitKat Japan’s luxury innovations, its successes are not confined to the high-end. Kit Kat is a wafer covered chocolate bar produced by Nestle. It’s a hit in Japan especially among students as it has become a good luck charm for sounding like “kitto katsu,” meaning “surely win.” UMAI-BO Series. ‘Dutch sailors first brought it into Japan hundreds of years ago, but it really only caught  on after World War Two, during the American occupation. While Japan’s KitKat retail sales are a fraction of the UK’s – Y17 billion in 2014, equivalent to £96 million compared to the UK’s £243 million – they have risen steadily since 2011, in contrast to a decline for the past two years in the UK, according to market-intelligence firm Euromonitor. otani seigo 2017年4月25 日 Food Leave a comment 11,323 Views. and unusual flavours, A display of gourmet Sublime KitKat fingers I Broke Up With Meat for 2 Weeks — Here’s What I Learned. Meaning of Maji (マジ) in Japanese; Meaning of Kanashii (悲しい) in Japanese; Meaning of Uchi (家/内/ウチ) in Japanese; Numbers in Japanese; Home / Food / 204 Kit Kat Flavors from Japan. As staff gift-wrap the chocolates, he says, ‘I’m going on a business trip next week to Malaysia and Thailand and I need  to bring some gifts. Now it is sold in more than 100 countries; 700 KitKat fingers are reportedly consumed every second (totalling 22 billion a year), according to its current owners, Nestlé. With Kit Kat resembling the Japanese phrase "kitto katsu" meaning "to surely win" the stakes are high. Robin biscuits to hang on the tree recipe, The perfect alternative Christmas menu for smaller celebrations. Apple Pie. Kenichi Seimiya, a 47-year-old sales and marketing executive, sweeps in and chooses four Special boxes in minutes before presenting his gold credit card for the Y3,672 (£20) bill. Ginger Ale. KitKat Japan is showing no signs of slowing down: this month, it is launching a run of 500 luxurious KitKats covered in gold leaf. If you thought Kit Kats were just delicious chocolate-covered wafers, think again. Search for more names by meaning. DIY Candy Kit Series. The story begins with the candy’s name, which sounds like the Japanese phrase kitto katsu, meaning “you will surely win.” In fact, Nestle recognized that Kit Kat sales surged every January, as the candy bars were being given to students as a good luck snack before taking their Japanese university entrance exams. KIT KAT Yubari Melon Flavor and KIT KAT Itoh-Kyuemon Uji-Matcha Flavor, courtesy of Nestlé Japan. Kit Kats are the most popular confectionery treat in Japan, according to AdAge. There have been over 300 flavors released since 2000! Launched 80 years ago by Rowntree’s, and touted as the workman’s perfect companion to a cup of tea, KitKat revolutionised the nation’s biscuit-loving society and within two years was a bestseller. Hokkaido Potato. In 2005 his first creation – a passion-fruit KitKat – was selected by Nestlé from 30 new flavours submitted by the chef, with dozens more following since, including plum, passion fruit and chilli, ginger and kinako soybean powder. This practice then spread throughout Japan by word of mouth. The Kit Kat brand has … This explains why the chocolate bars are so popular during exam time which runs from January to March in Japan. Chef Yasumasa Takagi is hard at work. This is because “Kit Kats” sounds similar to the Japanese words きっと勝つ (kitto katsu – you’ll surely win) But they were very convincing.’. I wish you guys also enjoy!! Kit Kat is a chocolate bar that's produced in at least 16 countries by Nestle, a Swiss company. ‘At first I refused, because I was approached by many different companies with offers and I wanted to keep my independence. Lacroix went as far to tell CBS that "Kit Kat’s mission in Japan is really to encourage people.” Who wouldn't want to eat a candy that wants to see them succeed like a delicious champion in your corner? Hokkaido Grilled Corn. Festive feasting: Would you order a takeaway on Christmas Day? In 2015, the. Kit Kats are very popular in Japan- so popular, that many new special and unique flavors of Kit Kats are released all the time. It is the country’s unconventional relationship with chocolate that enables such innovations to flourish, according to Alex Villela, the French business executive manager for confectionery at Nestlé Japan. KitKat is very famous and the flavours available here are popular outside Japan.’, Another customer, Noriko Inomata, 46, a chic television presenter, takes her time perusing. otani seigo 2017年4月25日 Food Leave a comment 11,277 Views. What does Kit Kat mean? This roughly translates to a gesture of good luck, literally meaning “you will surely win.” Asides from being a tasty little treat, Kit Kats have evolved to become a good luck charm. Grilled Potato. Strawberry … ‘We had to differentiate the brand from the start when we realised that the global slogan, “Have a break, have a KitKat”, does not have the same meaning to the Japanese.’, A clue as to just how big the gap is between KitKat in Japan and the UK can be seen on a recent Thursday morning in the basement food hall of the department store Daimaru in Tokyo. Does Anybody Actually Like Whiskey Stones? Do you know Kit Kat does have another meaning in Japanese? ‘I came here today because this morning my husband gave me a Sublime chocolate – and I was so surprised at how delicious it was. The way of consuming chocolate in Japan is quite different from the UK. The most popular are the matcha green tea – it’s the balance between bitter green tea and chocolate, a good taste for foreigners.’. Today I would love to share 2 English words, which do have Japanese meaning as well. Matt Butler's collection of Kit Kats … the eponymous chef experiments with luxurious The croissant joins a string of KitKat innovations. But closer inspection reveals that the chef is making something perhaps more ordinary than imagined, for he is, in fact, experimenting with flavours for one of the world’s most popular chocolate bars: the humble KitKat. To say that the Japanese people have a special affinity to Kit Kat would be a total understatement. The chocolate and cream are where we can be most creative. Kit Kats are the most popular confectionery treat in Japan, according to AdAge. Probably because of their superior meaning in Japanese! Kit Kat's "Lucky Charm" advertising campaign in Japan won the Asian Brand Marketing Effectiveness Award in 2005. The phrase has been translated roughly as: "I hope you will win." Then there are the quirky initiatives:  the postable KitKat with a space on the wrapper  for messages, the KitKat-cum-train ticket, the  KitKat croissant…. ‘Chocolate is a very recent concept in Japan,’ he explains, at the press launch of the eighth Chocolatory  boutique in Tokyo’s Takashimaya department store. of the Don Quijote bargain chain, A KitKat croissant A submission from Ohio, U.S. says the name Kitkat means "Gift from god" and is of American origin. ‘The KitKat has three perimeters: the chocolate, the wafer and the cream. ‘The challenge is how to make something handmade out of an industrial brand,’ he says. See more. The term Kit Kat has become a popular abbreviation for the term ‘kitto katsu’ meaning ‘a sure win’. There have been over 300 unique Kit Kat flavors sold in Japan, like matcha, wasabi, sweet potato, and even sake. It was just like a Chocolate Bar. Let’s have fun with the Japanese No.1 hit DIY candy kit! Kit Kat's Special Meaning in Japan In Japan, Kit Kats are a classic gift of support. Forms. Kit Kat jumped on the trend — it even partnered with the postal service and created “Kit Kat Mail” so you can mail some good luck to students. According to a user from Maryland, U.S., the name Kitkat is of English origin and means "Gift of god". Kit Kat introduced two new flavors to the United States in 2020: Lemon Crisp and Raspberry Creme. For me, my goals are  the same as in my work as a patissier.  I want to surprise people, I want to make them happy and I want to somehow create an emotional reaction.  I’m always looking for new textures and new flavours.’, When asked about the less successful flavours, he ponders briefly. In Japan, Kit Kats are commonly used as a good luck charm for students who are studying for the entrance exams. Marketing for Kit Kats in Japan is believed to have benefited from the coincidental false cognate with "Kitto Katsu", a phrase meaning "You will surely win" in Japanese. Kit Kat is similar to the Japanese word for good luck. The latest offers and discount codes from popular brands on Telegraph Voucher Codes, Customers peruse the options at KitKat Chocolatory 204 Kit Kat Flavors from Japan . “Thus, it began to be natural among students, mainly in Kyushu, to give each other a Kit Kat as a form of support around 2002. TIL Kit Kat in Japanese roughly translates to "Sure Winner." ", While Kit Kat becoming a Japanese talisman certainly helped Nestlé's bottom line, it has also given Kit Kat fans all over the world more flavors to choose from. Luxury KitKat creations by Chef Takagi take centre stage, among them the decadent single-finger Sublime range, which includes ingredients such  as raspberry-infused 66 per cent dark chocolate (Y324). ‘It’s busier at other times,’ says shop worker Mariko Suto, 28, in a cap and striped apron. We urge you to turn off your ad blocker for The Telegraph website so that you can continue to access our quality content in the future. The Japanese version of Kit Kat chocolate bar has been released in more than 400 flavors, most of which are unique to Japan. In 2009, Nestle partnered with Japan’s postal service to launch a … 73. A Very Serious Investi... 28 Oddly Specific Advent Calendars You’ll Want To Gift This... For My Asian Mom, Feeding Me “Everything” Was An Act ... Japan's postal service to create "Kit Kat Mail,", Kit Kat launched a boozy flavor with sake. 72. Yuuma Hirata, the floor manager, says, ‘Lots of Chinese tourists come here, also Koreans and Europeans, to pick up bags of KitKat. I had to come and have a look.’, Takagi rustles up such creations several miles across the city at Le Patissier Takagi in Aoyama, a neighbourhood famed for its fashion flagships and high-end eateries. in the Daimaru Tokyo department store, Display board in the high-end Chocolatory Available in over 400 flavours in Japan, the chocolate bar is often gifted to students at exam time. It certainly strikes up more emotions than the U.S. slogan for Kit Kats: “Have a break, have a KitKat. Because chocolate is very sweet compared to traditional Japanese confectionery, it’s normally only consumed in small amounts and it is still regarded as a treat.’Â. 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He set to work in his kitchen – which, as he later demonstrates, involves measuring samples (no colourings or artificial flavourings) into bowls of chocolate, before testing them on wafers. Key to Takagi’s acceptance was the agreement that his creations would represent the most exclusive end of KitKat Japan. … 204 Kit Kat Flavors from Japan. Since the first KitKat went on sale there in 1973,  the nation has embraced it, making it one of its  top-selling chocolate brands. Kit Kat is a delicious chocolate-covered wafer bar produced by Nestle. Orange Cocktail Noir, a heady mix of orange-scented chocolate and rum powder mixed into the wafer layers, sits alongside Sakura Green Tea,  containing Uji tea leaves and powdered cherry-leaf extract (both Y432). Kit Kat has introduced a range of flavours designed for the famously sweet … Last year, Kits Kats Secret Meaning In Japanese Good Luck Food, Years ago, in a dimly lit vegan restaurant in the East Village of Manhattan, I ate a “lasagna” made from layers of raw squash, cashew cheese, and seemi, Every year, during the holiday season, we struggle with an age-old question: What should I get that one uncle who I don’t really know anything about? The impact of its fortuitous name became clear around 14 years ago, when Nestlé noticed surging sales every January as customers bought KitKats as good-luck presents for students sitting university entrance exams. Even the size of normal KitKats are different in Japan (there are six little fingers rather than four). The scene unfolding in the kitchen at the back of his upmarket Tokyo patisserie may seem fairly standard for the famed creator of luxury artisan sweets. It turns out, there is a, No doubt Kitto katto sounds more fun than just plain ol' Kit Kat, but to people in Japan it sounds like the Japanese phrase kitto katsu, which means “You surely will win!” The similarity in pronunciation turned the candy into a good luck charm. The Kit Kat is a sweet, cheap, delicately crunchy artifact of the 20th century’s industrial chocolate conglomerate. Families began sending Kit Kats to their college-aged kids before exams, hoping the sweet treats would help them get better grades. Then there is  the e-commerce store, with customers able to customise KitKat packets with photographs and messages for parties and weddings. The English“Kit Kats” translates to “kitto katsu” in Japanese Katakana. Few could dispute Britain’s enduring love of – and appetite for – the iconic wafer-finger bar. KitKat is regarded as a premium confectionery brand in Japan – as reflected in its KitKat Chocolatory stores. With a furrowed brow and a meditative air, he stands at his kitchen worktop and surveys a row of glass jars, each containing a rainbow-hued ingredient – green pistachio paste, pink strawberry powder, yellow yuzu citrus fruit. Kanoh said the phrase sounded similar to the name Kit Kat. The name of the chocolate bar resembles a Japanese expression - "kitto katsu" - used by students to wish each other luck before exams. In 2009, according to, Nestlé admits they leaned into being a brand that inspired confidence. The name KitKat resembles the phrase “Kitto Katsu” meaning “surely win”, a term of good luck in Japan. Ginger Ale Kit Kat may sound odd, but it’s not the first beverage inspired Kit Kat. User Submitted Meanings. You may have to take a trip to Japan to try some of these unique flavors, but Kit Kat is expanding its flavor palette in the United States, too. 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